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Gauging the effectiveness of your communications with the investment community is an essential element of an active IR program. Through contacts developed from over 20 years of experience, CapitalBridge executives have critical access to key Wall Street decision makers. In addition, our third party status enables us to gather candid opinions from investors and analysts that company management might otherwise never uncover. CapitalBridge conducts scores of perception studies each year from our offices in the world’s major financial centers, providing essential perspective and analysis for clients in diverse sectors. The goal is to uncover misperceptions and to evaluate the perceived quality of management and the company’s overall communications. Coupled with quantitative measures such as targeting and shareholder analysis, perception research can provide a company’s senior management team with vital information with which to successfully assess and adjust the image it is conveying to the financial community. |
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